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Discover Sol de Janeiro's new repairing shampoo, ideal for fine to medium hair.
Gently cleanses while repairing damage, intensely hydrating and combating frizz, split ends and dryness, without weighing hair down.
Sulfate-free formula safe for color-treated hair — perfect for those seeking nourishing, no-compromise hair care.
Enriched with powerful Brazilian ingredients like Buriti oil, cupuaçu butter, and coconut extract, which restore and strengthen hair from root to tip.
Feel the spirit of Brazil every time you wash your hair, with our iconic Cheirosa 62 fragrance — an addictive blend of pistachio, salted caramel, and golden vanilla.
Visible results from the first use (clinically proven):
58% of damage repaired
71% less frizz for 8 hours*
76% of split ends visibly restored*
Continuous protection against future damage*
Turn your hair routine into a moment of tropical and sensorial care.
*After using Brazilian Joia shampoo and conditioner together. Based on a clinical study conducted by an independent laboratory, following the recommended dosage form.
How to use:
Apply the shampoo to wet hair and rub it between your hands to activate the lather.
Gently massage into scalp for 1-2 minutes, focusing on the roots.
Comb your hair with your fingers from bottom to top for a deep cleanse.
The lists of ingredients contained in product composition are updated regularly. Consult the list of ingredients on the packaging before using the product.
Brand Safety Warning
Avoid direct contact with eyes. Keep out of reach of children.
Vegan. Products are products that do not contain ingredients derived from animal origin, whether in their manufacturing process or in their formulation. These include, for example, collagen, retinol, urea, carminic acid, biotin and honey, among others, frequently used in cosmetics.
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