Shu Uemura YUBI BLONDE violet perfector balm

Japanese white peony

Known as Shakuyaku in Japanese, the white peony is a symbol of purity and beauty in Japan. It contains great moisturizing, soothing and antioxidant properties.
Coming from the Niigata Mountains in Japan, the pure meltwater and low temperatures in summer provide the peony the ideal environment for the largest, double-flowered, pure white peonies to flourish, representing the characteristic snowfall of area.

Shu Uemura has dedicated 15 years to the process of selective cultivation of peonies, which are hand-picked from May to June and only half of the flowers are used, thus respecting their natural growth rate.

Japanese cold pigment

Inspired by ancient Japanese calligraphy, Mr. Shu Uemura was a pioneer and recognized for his intense and pure colors. This expertise that she developed through makeup, is transferred, for the first time, to hair care. A Japanese high-tech pigment, exclusive to Shu Uemura, which incorporates a greater amount of pigments and these are ultrafine, allowing colors to be more intense, neutralizing unwanted tones to preserve the desired cold blonde.

Types of blonde: For all types of blondes that seek to neutralize unwanted tones to preserve a cold blonde

Concerns: Appearance of coppery or yellowish tones, dry hair and lack of hydration

Texture: Creamy textured balm that neutralizes unwanted tones and provides hydration