Williams founded MABELLINE in 1915, the brand’s name comes from his sister Maybel. He started selling a product that darkened the eyelash color, which was promoted and sent by post. Soon that eyelash mask was so successful that women asked for it in pharmacies.
Back in the 30’s Williams expanded his product range to eye shadows and eyeliners, which were sold in pharmacies. In the 60’s he launched his most innovative product, the waterproof mask. In the 70’s, thanks to the Plough group he presented the face makeup, lipstick and nail polish and he presented "Great Lash" the star of the brand which today remains as worldwide top seller.
I like it because the discounts are spectacular, the shipments are very well packaged and the free samples are very interesting. Perhaps my only complaint is the shipping costs, otherwise great.
M
Marta
Fast deliveries and amazing prices
I find deals I can’t find on other platforms. And I can get discounts through my company