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Kativa Keratin Straightening with Hyaluronic Shampoo: Professional Straightening for up to 14 Weeks at Home
Kativa is the expert hair care brand inspired by salon results, designed for those who want professional straightening without leaving home. Its formula with Glyoxylic Acid—formaldehyde-free and without toxic fumes—penetrates the hair fiber from within, sealing the cuticle and ensuring perfectly smooth hair with natural movement and extra shine that lasts up to 14 weeks. A dermatologically tested, cruelty-free treatment with naturally derived ingredients.
The kit includes the Smoothing Mask enriched with Hydrolyzed Keratin, Hyaluronic Acid, and five organic oils—argan, coconut, avocado, sweet almond, and macadamia—that repair, nourish, and hydrate the hair during the process, protecting it from heat without weighing it down. It is complemented by the Hyaluronic Shampoo with Keratin and Coenzyme Q10, which prepares the hair before the treatment and keeps it hydrated, soft, and frizz-free in subsequent washes.
Main Benefits
Perfect straightening for up to 14 weeks with a professional finish and natural movement.
Formaldehyde-free, guanidine-free, and non-toxic fumes formula: safe for home use.
Hydrolyzed Keratin that repairs and strengthens the hair fiber from within.
Hyaluronic acid that provides ultra hydration, retaining up to 1000 times its weight in water.
Five organic oils that provide shine, softness and protection during the heat process.
Coenzyme Q10 in shampoo: nourishes, strengthens and restores elasticity to hair.
With thermal memory: the straightening is reactivated with the heat of the dryer in each wash.
Suitable for all hair types, including dyed, highlighted or previously treated hair.
Featured Ingredients
Hydrolyzed Keratin : a structural protein of the hair that repairs damage, strengthens the fiber and reduces porosity for a long-lasting smooth look.
Hyaluronic Acid : a highly hygroscopic active ingredient that retains moisture in the hair fiber, providing intense hydration and sealing split ends.
Organic Argan Oil (Argania Spinosa Kernel Oil) : rich in essential fatty acids and vitamin E, it protects hair from the heat of the straightener, providing shine and softness.
Glyoxylic Acid : a new generation, formaldehyde-free smoothing active ingredient that penetrates the cuticle and reorganizes the hair fiber for a professional smooth result without damaging the hair.
Coenzyme Q10 (Ubiquinone) : a cellular antioxidant that strengthens the hair fiber, combats oxidative damage, and restores elasticity and vitality to the hair.
Cruelty-free. Ingredients of natural origin. Formaldehyde-free. Dermatologically tested. Caution: Wear gloves throughout the procedure and perform it in a well-ventilated area. Avoid contact with skin and eyes. Do not apply to an irritated or broken scalp. Suitable for color-treated hair: may cause a slight color variation. It is recommended to color after straightening or to coordinate the coloring date with the application date. To enhance the effect, complement with the Kativa Post-Straightening line.
Wash your hair with shampoo only and dry it completely with a hairdryer. Do not apply conditioner.
Apply the Smoothing Mask strand by strand, leaving half a centimeter from the root. Leave on for 15 minutes and remove the excess with a comb.
Dry by brushing with a hairdryer until the hair is completely dry and smooth.
Straighten your hair. On very fine or damaged hair, pass the straightener over it quickly.
Rinse with water, shampoo, and condition. Blow dry.
Use the dryer daily to enhance the effect: the product has thermal memory.
Recommendations:
To maintain the straightening effect for as long as possible, complement the treatment with the Kativa Post Straightening line. Suitable for color-treated or highlighted hair. For very long or thick hair, a second kit may be necessary. Warning for color-treated hair: may cause a change in tone; it is recommended to color after straightening.
Cruelty free. We include brands that do not test their products or ingredients on animals and are committed to research alternatives that do not involve animal cruelty. We only choose brands that are officially certified by international organisations including PETA, Leaping Bunny and CCF.
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