Helena Rubinstein
Since 1902, HR has followed the vision of a pioneering woman: Helena Rubinstein. Determined and bold, she invented modern beauty as we know it today, inspiring women for decades and making cosmetics accessible to all. Helena Rubinstein has always sought to expand her knowledge by partnering with top specialists in skin and health: dermatologists, surgeons, nutritionists, chemists, and biologists.
Helena Rubinstein offers women advanced solutions for both global and targeted anti-aging treatments. HR formulas contain the most powerful active ingredients, highly concentrated for maximum effectiveness – while also delivering a sensorial experience through their scents and textures.