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L'ORÉAL PROFESSIONNEL

Professional quality for your hair,
L'Oréal Professionnel

For over 110 years, L’Oréal Professionnel has combined the expertise of the world’s best hairdressers with our most advanced hair technology to improve the quality of every hair type. Try L’Oréal Professionnel and enjoy your rendez-vous with the future.

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LOOKS AND AUTUMN TRENDS

ROOT BRAIDS

If you do not know how to turn your look ... root braids are always a great choice! In addition, you can achieve a host of different looks and styles, while collecting your hair and gain comfort for the summer.
Irresistible truth?

LAST GENERATION TECHNOLOGY

L'Oréal Professionnel works with the most prestigious stylists to offer you the latest hair trend.

Only professionals can offer you a personalized look. Each woman, in the hands of her stylist, awakens the star inside her.

Go to our rooms and discover all the latest trend products and services. All our L'Oréal Professionnel experts will advise you on your next look with short, long, colored hair ... they will help you choose your new personalized style.

- Innovative technology for perfect hair

- Created by experts and hairdressing professionals

- Product ranges for every need and type of hair

L'ORÉAL PROFESSIONNEL: the brand

The chemist Eugène Schueller founded the L'Oréal brand in France in 1907. The first product he created was hair dyes, and a few years later he launched his hairdressing, perfumery and cosmetics products on the market. Thanks to its success, it began to establish itself in countries around the world, reaching more than 150.

Its product lines cover a wide range of perfumes, cosmetics and makeup offered by all the brands of the group, as well as a specific range of professional hairdressing, recognized in the world of styling.

L'Oréal Professionnel products belong to the L'Oréal range of hairdressing and hair care products, offering a professional quality from the best experts in hair care. As a world leader in the professional hairdressing market, this brand seeks to inspire hairdressers with the latest trends and a Parisian touch.

L'Oréal Professionnel is a professional hair care division. Its main mission is to support the work of hairdressers and stylists, providing innovative professional hair care experiences.

L'Oreal Professionnel's molecularly precise technology promises professional hair care suitable for all hair types, helping to meet the needs and desires of consumers.

They are credited with inventing the first harmless hair dye and the first cold-process permanent wave. They also created the first school for hairstylists, as well as the first large-scale events and competitions. L'Oréal Professionnel product protocols protect the health and safety not only of hairdressers but also of clients, guaranteeing predictable results with all L'Oréal Professionnel hair products.

Furthermore, it is a brand committed to the planet, making progress in reducing plastics and using more environmentally responsible formulas.

L'Oréal Professionnel hair styling products

L'Oréal Professionnel hair products are developed by combining science, advanced hair technology and the expertise of professional stylists.

The brand has established itself as one of the most recognized in the professional beauty sector thanks to its ability to create specific treatments that respond to the real needs of hair: damage repair, deep nutrition, frizz control, color protection and strengthening of the hair fiber.

Each L'Oréal line is formulated with highly effective active ingredients that work from within the hair to restore its structure, improve its strength, and give it a healthy, shiny appearance. Furthermore, L'Oréal Professionnel is committed to personalized hair care, offering solutions tailored to every hair type, from the finest and most fragile to the thickest or chemically treated.

L'Oreal Professionnel line Hair type Main function
Absolute Repair Damaged or sensitized hair Intensive repair
Absolut Repair Molecular Damaged and highly sensitized hair Restorative cleaning
Vitamin Color Dyed hair Color protection
Blondifier Blonde hair or hair with highlights Highlighting and care of blonde hair Brighter, softer, and more luminous blonde
Pro Longer Long and weakened hair Strengthening of tips Thicker and more resistant hair

L'Oreal Professionnel Shampoo

L'Oréal Professionnel shampoos are formulated to offer professional hair cleansing while respecting the balance of the scalp and hair fiber.

Unlike conventional shampoos, their formulas are developed with advanced technology, allowing them to address specific needs such as hair damage, dryness, lack of shine, frizz, or color loss.

Each line of shampoos from the brand is designed with highly effective active ingredients that act directly on the hair structure, helping to eliminate impurities, product residue and excess oil without damaging the fiber, resulting in cleaner, lighter and healthier hair from the first use.

L'Oréal Professionnel shampoos not only cleanse the hair, but also prepare it to receive subsequent treatments such as conditioners, masks or serums, thus enhancing their benefits.

L'Oreal Professionnel Shampoo Hair type Main Function Result
L'Oréal Professionnel Curl Expression Curly or Afro hair Hydration and definition More defined and flexible curls
L'Oréal Professionnel Absolut Repair Molecular Very damaged hair Deep molecular repair Reconstruction of the hair fiber from within
L'Oréal Professionnel Vitamino Color Dyed hair Color protection Brighter and longer lasting color
L'Oréal Professionnel Blondifier Gloss Blonde hair or hair with highlights Lighting and softness Brighter and more nourished blonde
L'Oréal Professionnel Pro Longer Long and weakened hair Strengthening of tips Thicker and more resistant hair
L'Oréal Professionnel Liss Unlimited Frizzy hair Frizz control and straightening Smoother, more manageable hair

Depending on the range, they can provide intensive repair for damaged hair, deep hydration for dry hair, color protection for dyed hair, or frizz control for unruly hair.

Its continued use helps improve hair texture, providing softness, shine and greater manageability, which makes styling easier and reduces breakage.

Thanks to their professional approach, these shampoos are designed to suit all hair types, offering visible and long-lasting results that replicate the effect of a salon treatment at home.

Benefits of L'Oréal Professionnel hair styling products

L'Oréal Professionnel hair products offer a wide range of benefits that visibly transform the health and appearance of hair, delivering professional-level results. One of their key benefits is hair repair, as their advanced formulas work from within the hair fiber, helping to rebuild hair damaged by heat, chemical processes, or external aggressors, restoring its strength and resilience.

Another of its strengths is deep hydration, essential for dry or dehydrated hair, as it provides softness, elasticity, and a more manageable texture from the first application. Furthermore, its specialized ranges offer effective color protection, helping to maintain the intensity, shine, and longevity of the color for longer, preventing pigment loss with washing.

They are also notable for their frizz-controlling ability, taming hair even in humid conditions and facilitating a smoother, more polished, and manageable finish. In addition, they add shine and softness, noticeably improving the overall appearance of the hair, leaving it luminous, silky, and healthy to the touch.

Finally, one of the great differentiators of L'Oréal Professionnel is that it offers professional results at home, allowing you to achieve a salon finish without having to go to the hairdresser, thanks to the combination of advanced technology and formulas developed together with expert stylists.

FAQs

Are L’Oréal Professionnel lines suitable for all hair types?

Yes. There are specific ranges for dry and damaged hair, coloured hair, chemically treated hair, fine or flat hair, and curly or frizzy hair.

Are L’Oréal Professionnel products safe?

Yes. They are dermatologically tested and formulated according to European cosmetic safety standards.

How to choose the right L’Oréal Professionnel product?

It depends on your hair type and desired result. The ranges are designed to address specific needs such as repair, hydration, colour protection, or volume.

Are L’Oréal products results immediate?

Many treatments show results from the first use, but for long-lasting effects regular

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