Burberry BURBERRY HERO CASE

Burberry presents Hero, Riccardo Tisci's first fragrance for Burberry.

A new masculine spirit who explores the codes of the house of duality and the power of the animal kingdom. A man in search of transformation and metamorphosis as a new modern hero.

Burberry's vision of modern heroism challenges traditional stereotypes of masculinity and empowers men to transform themselves, finding the courage to embrace who they truly are and become extraordinary.

With a positive and heroic role, the man and the horse mirror each other in their movements, surpassing their physical limits to transform into a mythical creature, a metaphor for personal transformation. A new man. A hero.

Enigmatic and adventurous, Burberry Hero embraces duality: strength and subtlety, power and compassion, athleticism and creativity.

The Burberry Hero fragrance is a fascinating combination of strength and freshness, representing the duality of power and sensitivity of the modern man.

Fresh, light, and bold , the fragrance is enhanced by sparkling bergamot and intensified by juniper and black pepper. Juniper, a classic British ingredient in the perfumer's palette, brings a vibrant freshness to the fragrance, and it is deepened by a trio of warm cedarwood oils from three distinct mountain ranges: the Appalachians in Virginia, the Atlas Mountains in Africa, and the Himalayas in Asia.

The Burberry Hero bottle is a modern reinterpretation of Riccardo Tisci's Burberry fragrance, featuring the embossed TB monogram for the first time. Bold and modern, like the fragrance it carries. Its angular shape is an abstract reinterpretation of a horse's hoof, engraved with the curved Burberry logo.